Up to now, many businesses have not yet embraced social media. They are trapped in a time warp from the past doing traditional marketing practices such as:

  • having a website that just informs, instead of engage
  • marketing communications that is just one-way, instead of two-way
  • too conservative with words that it fails to connect with the target audience
  • too much information dissemination, but never listens to consumers

If you want to move forward in today’s market, then it is about time that you step down from your pedestal and actually start a conversation with your consumers.  Otherwise, you might end up in such a lonely space.

Get out of your comfort zone.  Discover a whole new world of opportunities.  It might seem like a big risk, but you have to face the reality that it is the only way to move forward.

Just like technology, marketing is constantly evolving.  If you can’t adapt with the new marketing standards, then you are just following a routine and not practicing marketing at all.

Marketing is defined in Wikipedia as:

“Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. (Reference: Principles of marketing (5th ed.) by Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders )

Social Media is a reality check that marketing is not company centred but consumer focused. You might be too busy creating an image for your company that you’re forgetting the reason why your company exists…which is to provide a product or service for your CONSUMERS.

Today’s consumers prefer to talk in a language that they can understand and in a medium that is convenient.  If you can’t offer that to your consumers, well I’m sorry but you need to brush up on your marketing.

For starters, I would recommend that you read this article: “Social enterprise is a must, says Burberry“.

Angela Ahrendts, the CEO of 155-year-old British luxury brand Burberry has warned that companies that ignore customers on social media will have a bleak future.

“To any CEO who’s skeptical at all, you have to create a social enterprise today, you have to be totally connected with everyone who touches your brand,” Ms Ahrendts said.”

“”If you don’t do that, I don’t know what your business model is in five years.”

“It’s borderless, it’s agnostic, it’s the new universal language…”

The latest technologies changed the way we communicate to our customers.  It opened more channels to  engage, listen and interact with your consumers.

If you don’t have time for social media, well you’re missing out on engaging your consumers to check on the work you’ve been spending your time with.




Photo : Flickr Ell Brown