Is your website stuck in the past? Do you still have one of those traditional websites that looks like a brochure or a giant FAQ page?  It’s great to have an informative website, but do your company a favour by adding a human touch to it.

Digital marketing managers, online content managers and digital marketing strategists are working their magic to humanize traditional media including websites.

A company website is like a digital business card.  It may have all the company information, but if it doesn’t solicit a plan of action then like most business cards, it might just get buried in the pile.

Companies should focus on engaging their consumers through their websites.   Providing information is just one aspect of the website.  Ultimately, your website should reflect a great customer experience. Start a conversation with your consumers through your website.  Create a forum for collaboration.  Sometimes, the greatest products evolve from conversing with your target consumers.

You don’t have to look far to convince yourself that a humanize website beats a traditional website.

For instance:

  • Would you buy a dress online that has an elaborate written description or the one that has a photo worn by a model?
  • Would you read a handbook to assemble a flat-pack furniture or look at the step-by-step visual instructions?
  • Would you prefer to read the description of how a product works or watch a video demo?

Chances are that you would choose the latter options.

Sometimes to be in touch with your consumers, you have to think and act like one. However, corporate red tape, outdated policies and routine practices is like a bad habit that weighs your company down preventing it from soaring up high.

Don’t underestimate the value of social media.  It revolutionized online conversations.  Now, you can talk and respond to your customers in real-time.  You can join the conversation, get feedback and even resolve issues before they get bigger.

Here are some articles that discussed how some of the top corporations boosted their customer appeal or win their consumers via social media:

Meanwhile, here is Forbes list of the 20 best-ever social media campaigns:

  1. The Blair Witch Project
  2. Blendtec: Will It Blend?
  3. Old Spice: “Smell Like a Man, Man.”
  4. Burger King: “Subservient Chicken”
  5. Pepsi Refresh
  6. VW: “Fun Theory”
  7. OfficeMax: “Elf Yourself”
  8. Evian: “Roller Babies
  9. Ikea: “Facebook Showroom”
  10. Hotmail
  11. Whopper Sacrifice
  12. Target: “Bullseye Gives”
  13. Vitaminwater
  14. Smirnoff: “Tea Par-tay”
  15. The Dark Knight: Why So Serious?
  16. Quicksilver: “Dynamic Surfing”
  17. Cadbury: Gorilla
  18. BMW: “1 Series Graffiti Contest”
  19. Bing/Farmville
  20. CareerBuilder: Monk-e-Mail

Are you ready to humanize your website?  Speak the language of your consumers.  Take the jargon out of your online content.  Create content that provides value to your consumers.  Learn to Listen, Collaborate and Give!




Photo: Flickr Criterion