Archives for Online Marketing

Digital Marketing

My Marketing Mantra: Listen, Collaborate and Give

“Listening is a key that will open a door of opportunities.  Collaboration can build a strong foundation.  Giving closes the deal.”  -Maricel Custodio This is my marketing mantra.  Something I acquired from my years of negotiating when I was in the real estate industry. Notably, it transcends all cultural barriers since I used to...
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Digital Marketing

Digital Marketing: Making First Impressions Last

“First Impressions Count”, of course it does! But, it doesn’t stop there. In digital marketing, first impressions count but lasting impressions make a difference. A few decades ago, marketing was easy. The focus back then was product presentation; from packaging to letting your consumers know that your product exists.  Traditional media played an important...
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Affiliate Marketing

Top 5 Email Marketing Tips to use on your Affiliates

Are you an Affiliate Manager or Merchant who regularly sends email marketing to your affiliates?  Well, these practical tips for an effective email campaign are  for you.   Oftentimes,  we are so focused in the media reach, fancy presentation, information overload that we fail to consider what our affiliates really needs. I will start off...
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