Archives for Digital Marketing

Digital Marketing Trends

STOP, LOOK and LISTEN – Why you can’t ignore social media in your business?

Not so long ago, having a website is not the norm for most businesses.  Eventually, many companies realized that having a website is as important as having a physical office.   Your website is the first point of contact for your customers.  Most of them would have visited your website, even before they actually see...
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Digital Marketing Resources

Philip Kotler’s 10 Credo’s of Marketing 3.0

To develop an effective marketing plan, you have to lay down a strong foundation.  Something that can keep you grounded and on track in achieving your marketing goals. I recommend using Philip Kotler’s 10 Credo’s of marketing 3.0 as a base framework for your marketing plan. From here, you can conceptualize marketing strategies that...
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Digital Marketing

My Marketing Mantra: Listen, Collaborate and Give

“Listening is a key that will open a door of opportunities.  Collaboration can build a strong foundation.  Giving closes the deal.”  -Maricel Custodio This is my marketing mantra.  Something I acquired from my years of negotiating when I was in the real estate industry. Notably, it transcends all cultural barriers since I used to...
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Digital Marketing

Digital Marketing: Making First Impressions Last

“First Impressions Count”, of course it does! But, it doesn’t stop there. In digital marketing, first impressions count but lasting impressions make a difference. A few decades ago, marketing was easy. The focus back then was product presentation; from packaging to letting your consumers know that your product exists.  Traditional media played an important...
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Digital Marketing

List of 100 Social Media Websites: How many do you know?

Don’t get overwhelmed!  You don’t really have to use that many social media platforms to promote your company.  However,  it would be good to know the different social networks, social media platforms and online communities that your company  can collaborate with to increase your online presence.  A combination of 3 to 4 social media...
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Digital Marketing Trends

Social Media in a Tough Market : don’t underestimate its value!

Establishing a relationship with your customers is important.  In a tough market where price comparisons are almost insignificant, the relationship you have with your customer can make a difference. My very first exposure with the ethos behind social media started in my early days in the university.  I was once asked to assist in...
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