Author Archives: Maricel Custodio - Page 2
11 Online Marketing Success Stories
Running out of ideas on how to boost your online business? Here are 11 success stories that you can adapt on your online marketing campaign. Who knows… your online success might just be the next hot topic! 11 Examples of Online Marketing Success Source: HubSpot Internet Marketing I hope you were inspired from reading...
My Marketing Mantra: Listen, Collaborate and Give
“Listening is a key that will open a door of opportunities. Collaboration can build a strong foundation. Giving closes the deal.” -Maricel Custodio This is my marketing mantra. Something I acquired from my years of negotiating when I was in the real estate industry. Notably, it transcends all cultural barriers since I used to...
Digital Marketing: Making First Impressions Last
“First Impressions Count”, of course it does! But, it doesn’t stop there. In digital marketing, first impressions count but lasting impressions make a difference. A few decades ago, marketing was easy. The focus back then was product presentation; from packaging to letting your consumers know that your product exists. Traditional media played an important...
Social Media: The Power of 1 to Influence Others
Social media empowered the consumers by giving them a venue to express their views. One person’s voice can now be easily broadcasted and heard by many. Thus, companies should always strive for a great customer experience…great enough to trigger one person to share it to her social network and influence others to do the...
List of 100 Social Media Websites: How many do you know?
Don’t get overwhelmed! You don’t really have to use that many social media platforms to promote your company. However, it would be good to know the different social networks, social media platforms and online communities that your company can collaborate with to increase your online presence. A combination of 3 to 4 social media...
Social Media in a Tough Market : don’t underestimate its value!
Establishing a relationship with your customers is important. In a tough market where price comparisons are almost insignificant, the relationship you have with your customer can make a difference. My very first exposure with the ethos behind social media started in my early days in the university. I was once asked to assist in...
Promote Brand Credibility through Social Media
Social Media is the new black among the business community. Everyone wanted to jump on the social media bandwagon. It was like a wildfire that all of a sudden every business felt the need to have at least a Facebook or Twitter account. Unfortunately, in their haste to be a part of the social...
Top 5 Email Marketing Tips to use on your Affiliates
Are you an Affiliate Manager or Merchant who regularly sends email marketing to your affiliates? Well, these practical tips for an effective email campaign are for you. Oftentimes, we are so focused in the media reach, fancy presentation, information overload that we fail to consider what our affiliates really needs. I will start off...
The Social Power of Mums
I have a Bachelor’s Degree in Liberal Arts with a major in Business Administration. I worked as a Marketing Manager for a real estate company. I had an online business for a while, had two kids…and then I blogged. It doesn’t make sense career wise. But, with my lifestyle before my kids went to...
I Give Up…in my quest to find that elusive (Australian) blog!
I’m a big fan of blogs! In fact, I enjoy reading it more than the traditional media. It is more personal, informal and sometimes more intuitive. I just wish that more Australian companies, especially the retail sector can find value in it. Recently, I had a look at the following websites popular amongst the...