Author Archives: Maricel Custodio - Page 2

Digital Marketing

My Marketing Mantra: Listen, Collaborate and Give

“Listening is a key that will open a door of opportunities.  Collaboration can build a strong foundation.  Giving closes the deal.”  -Maricel Custodio This is my marketing mantra.  Something I acquired from my years of negotiating when I was in the real estate industry. Notably, it transcends all cultural barriers since I used to...
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Digital Marketing

Digital Marketing: Making First Impressions Last

“First Impressions Count”, of course it does! But, it doesn’t stop there. In digital marketing, first impressions count but lasting impressions make a difference. A few decades ago, marketing was easy. The focus back then was product presentation; from packaging to letting your consumers know that your product exists.  Traditional media played an important...
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Digital Marketing

List of 100 Social Media Websites: How many do you know?

Don’t get overwhelmed!  You don’t really have to use that many social media platforms to promote your company.  However,  it would be good to know the different social networks, social media platforms and online communities that your company  can collaborate with to increase your online presence.  A combination of 3 to 4 social media...
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Digital Marketing Trends

Social Media in a Tough Market : don’t underestimate its value!

Establishing a relationship with your customers is important.  In a tough market where price comparisons are almost insignificant, the relationship you have with your customer can make a difference. My very first exposure with the ethos behind social media started in my early days in the university.  I was once asked to assist in...
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Affiliate Marketing

Top 5 Email Marketing Tips to use on your Affiliates

Are you an Affiliate Manager or Merchant who regularly sends email marketing to your affiliates?  Well, these practical tips for an effective email campaign are  for you.   Oftentimes,  we are so focused in the media reach, fancy presentation, information overload that we fail to consider what our affiliates really needs. I will start off...
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Social Media

The Social Power of Mums

I have a Bachelor’s Degree in Liberal Arts with a major in Business Administration.  I worked as a Marketing Manager for a real estate company.  I had an online business for a while, had two kids…and then I blogged. It doesn’t make sense career wise.  But, with my lifestyle before my kids went to...
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