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Top 3 most overlooked tips to Optimize your Social Media campaigns
Social Media is a powerful digital marketing tool that can help you connect with your consumers. You can utilize it to establish brand credibility, create an online community, increase sales or brand awareness. Just like any other marketing campaign, it is important that you set a goal. Social media is not just about clicks, likes and followers, it is about engaging with your customers, communicating on a more personal level and soliciting a plan … Read entire article »
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Top 3 most overlooked tips to Optimize your Social Media campaigns
Social Media is a powerful digital marketing tool that can help you connect with your consumers. You … Read more »
Does your company’s inputs match your customer expectations?
Lately, I had a chance to explore several websites. All were very promising. All have a nice … Read more »
STOP, LOOK and LISTEN – Why you can’t ignore social media in your business?
Not so long ago, having a website is not the norm for most businesses. Eventually, many companies … Read more »
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List of 100 Social Media Websites: How many do you know?
Don’t get overwhelmed! You don’t really have to use that many social media platforms to promote your … Read more »
Promote Brand Credibility through Social Media
Social Media is the new black among the business community. Everyone wanted to jump on the social … Read more »
Social Media in a Tough Market : don’t underestimate its value!
Establishing a relationship with your customers is important. In a tough market where price comparisons are almost … Read more »
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Does your company’s inputs match your customer expectations?
Lately, I had a chance to explore several websites. All were very promising. All have a nice layout, good content and easy to navigate. However, when it comes to the actual service, only two out of four delivered as promised in the website. Oftentimes, we are so driven into pushing our brand, product or service to the consumer that we fail … Read entire article »
STOP, LOOK and LISTEN – Why you can’t ignore social media in your business?
Not so long ago, having a website is not the norm for most businesses. Eventually, many companies realized that having a website is as important as having a physical office. Your website is the first point of contact for your customers. Most of them would have visited your website, even before they actually see your office. Today, many companies are still … Read entire article »
Humanized web outperforms traditional brochure website
Is your website stuck in the past? Do you still have one of those traditional websites that looks like a brochure or a giant FAQ page? It’s great to have an informative website, but do your company a favour by adding a human touch to it. Digital marketing managers, online content managers and digital marketing strategists are working their magic to … Read entire article »
Is social media outside your comfort zone?
Up to now, many businesses have not yet embraced social media. They are trapped in a time warp from the past doing traditional marketing practices such as: having a website that just informs, instead of engage marketing communications that is just one-way, instead of two-way too conservative with words that it fails to connect with the target audience too much information dissemination, but never … Read entire article »
I feel like buying an Oroton today!
“I feel like buying an Oroton today!” I wasn’t really planning to buy one again soon, but that was my reaction after viewing their website. As soon as I opened their website, this Oroton 2011 campaign video started playing. Oroton is one of the few Australian retail stores that utilize social media beyond Facebook and Twitter. They have a blog, YouTube and … Read entire article »
Philip Kotler’s 10 Credo’s of Marketing 3.0
To develop an effective marketing plan, you have to lay down a strong foundation. Something that can keep you grounded and on track in achieving your marketing goals. I recommend using Philip Kotler’s 10 Credo’s of marketing 3.0 as a base framework for your marketing plan. From here, you can conceptualize marketing strategies that will best meet your business goals. Philip Kotler … Read entire article »
Social Media as a tool for Product Development
We usually associate social media in business as a marketing tool; to promote a brand, product or service to target consumers. However, you can also use it to engage with your consumers to develop an appropriate product that will best suit their needs. Here is a video that will explain how: Social Media + Product Development = Social Product Innovation Source: YouTube KalypsoLP Key … Read entire article »
Social Media Marketing in Three minutes
Most of us know what social media is. Even if you don’t, in one way or another you’ve connected or interacted in some form of social media. However, if you have a business…then it is a must that you know what social media is and how to apply social media marketing in your business. This video will take the jargon out of … Read entire article »
Social Media: a personal search engine that many consumers “Like”
Just today, three of my Facebook friends are asking for recommendations of where to buy.., where to go…, can you recommend someone who can do this…? Chances are, you’ve read something similar in your Facebook wall or probably you are one of those who responded and recommended something to your friend. Mobile apps made it easier and more convenient to access … Read entire article »
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Recent Articles
- Top 3 most overlooked tips to Optimize your Social Media campaigns
- Does your company’s inputs match your customer expectations?
- STOP, LOOK and LISTEN – Why you can’t ignore social media in your business?
- Humanized web outperforms traditional brochure website
- Is social media outside your comfort zone?
- I feel like buying an Oroton today!
